The recent Myer meets Virgin Australia Melbourne Fashion Festival (VAMFF) contemporary designers runway, delivered a first-look at this seasons most wanted and elegant styles. Designers including White Suede, Cue, Marcs, sass & bide, By Johnny, Morrison, Asilio, Alex Perry and more strutted a catwalk flanked with fashion faithfuls, in garments prepared to shape this seasons trends.

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Asilio reintroduced lace with intricate, sheer and chic numbers embodied with patterns and layers. Their monochrome tones touched on a classic elegance, while the occasional flare of colour added a modern edge. Stand out items included a high-necked blacked lace dress, adorned by a sweeping black skirt and split up the thigh, and a stunning knee-length red dress with vine-like lace embroidery and striking flared sleeves.

Once again Cue maintained their traditional sleek and sophisticated romance, honouring an era of timeless designs. They introduced asymmetrical lines in neutral tones, complementing houndstooth skirts and pants with now-trending flares. Tie-up floral blouses finished off a display of pure chic in a collection that is sure to be in high demand.

Trench coats and tailored jackets were again a stable item throughout, with this seasons designs predominately going back to simplistic blacks, greys, and whites. Layers were also a recurring theme in all manners – whether it be a shirt, knitted jumper and coat combination or a basic long sleeve blouse underneath a sleeveless dress, this season more appears to be more.

It was, however, Jennifer Hawkins who stole the show in Alex Perry’s immaculate creations. First, a tailored black pant-suit, then a sleek strapless metallic-gold midi-dress, followed by an incredible full-length light-peach coloured gown with fine dotted detail. Perry ended his exquisite collection with a phenomenal full-length white strapless ensemble, delicately ruched and tailored to subtly protrude and fall from the bust.

As per usual, Myer did not disappoint and delivered a night of undying elegance and beauty for the 2016 contemporary market, setting the scene for this seasons trends.


By Alanah Frost

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